How Tata is gearing up to join the FMCG big league

On Dec 1, 2023, Tata Consumer Products, Tata’s FMCG arm, announced a new CFO, Ashish Goenka. This hiring comes at a very interesting time because just about a month ago Tata Consumer Products or TCP approved the merger of 3 of its wholly owned subsidiaries—NourishCo Beverages, Tata SmartFoodz, and Tata Consumer Soulfull. 

Lately, the company has been on quite a roll. Its been launching out a whole bunch of new products by the dozens. And most importantly, its financials are looking quite good. In the September quarter, it reported a net profit of more than 350 crore rupees.

But for the longest time, despite being a giant steel-to-software conglomerate, Tata’s consumer goods game was nowhere close to India's top FMCG companies. In fact, before 2019, it more or less stuck to selling just the essentials.

But now its shares have more than tripled. How is the company managing things at this speed? 

Tune in to find out.

Recommendation

How Tata Consumer’s Sunil D’Souza put product launches on steroids

Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.