Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions

In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.

Episode Sponsor:

Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America.

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts.

Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running.

Visit DevSquad.com/startups and get 10% off your engagement.

Topics we cover:

• 2:59 – Emailing users about other projects you are working on
• 9:26 – Avoid sending spam-like emails
• 12:55 – Building a service vs. selling it as an affiliate
• 17:34 – SaaS evaluation after business partner falling out
• 21:25 – The best ways to collect customer feedback
• 25:36 – Determining which group of buyers to sell to, HOA’s or property managers

Links from the Show:

• The SaaS Playbook
• Ask a Question on SFTROU
• Start Marketing the Day You Start Coding
• The Stair Step Method of Bootstrapping
• Quiet Light
• FE International
• Discretion Capital
• MicroConf Connect
• Producer Xander (@ProducerXander) | X
• Episode 139 | 6 Questions You Should Ask In Your Customer Development Survey

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google