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The Marketing Architects

Business:Marketing

AI and the Future of Ad Agencies

2023-12-05

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82% of ANA members say their company has an in-house agency. And now generative AI threatens specialized digital agencies. What does the future of ad agencies look like? Do they have a future at all?

This week, Elena, Angela, and Rob are joined by SVP Client Growth Dhiren Khemlani to discuss the pros and cons of in-housing, the impact of AI on agencies, and the importance of remaining agile and adaptable. Finally, they predict what agencies will look like in the next decade. Or if agencies will be around at all.

Topics covered:

[01:00] Breaking down the rise of in-house agencies
[03:00] The impact of AI on the ad industry
[07:00] In-housing vs external agencies
[18:00] How agencies will need to evolve to survive
[20:00] The power of human creativity in the age of AI
[26:00] The future of the agency model

To learn more, visit marketingarchitects.com/podcast.

Resources:
2023 Adweek Article: https://www.adweek.com/agencies/ana-study-in-house-agencies/
2023 AdAge Article: https://adage.com/article/agency-news/forrester-report-ai-will-boost-creative-agencies-shutter-digital-shops/2525811

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.