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Retail Gets Real

Business:Careers

328. Crocs: A story of reinvention, innovation and modern marketing magic

2023-12-05

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As recently as 2016, the No. 3 Google search trend for Crocs was ‘Crocs memes’ — memes to make fun of the not-yet-cool clog. Today, Crocs is an iconic, global footwear brand garnering partnerships with Balenciaga, Bad Bunny and Takashi Murakami. On today’s episode, we’re talking to Crocs SVP and CMO Heidi Cooley about how she got into retail, how Crocs connects with consumers everywhere, and the strategies she and her team used to make Crocs one of the most popular footwear brands on this planet, and maybe across the metaverse.

Learn more at retailgetsreal.com.