Business:Marketing
Privacy Updates: Google Consent Mode v2 + Shopify Consent Setting Updates + Firefox Auto Cookie Blocking
2023-12-06
In this episode Brad Redding will share recent updates from the last month in the world of privacy and compliance. The big announcement was Google Consent Mode v2 which has major implications for EEA/EU advertisers that you need to be aware of and make plans to update to. You'll also learn about the Firefox test in Germany that is auto-blocking all cookie consent banners auto-magically and what this may mean for future. Never a dull day in the world of tracking!
-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
-----
Links Referenced:
Shopify Changelog
Firefox Cookie Blocking
GTM Consent Mode v2 Replay
Basic vs Advanced Definition and Visual
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
-----
Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam
More Episodes
Get this podcast on your
phone, FREE
