99. The 10x rule Why better is not enough

The 10x rule 🌟 Why better is not enough

Having a superior solution is not good enough.

The special barriers startups face force you to build at least ten times better products.

Why Your Startup Needs to Be 10x Better

In this episode of 'Feel the Boot', host Lance Cottrell breaks down why startups need to be substantially better than their competition, particularly in the B2B context.

He explains the elements such as the high cost of switching, the immaturity of a startup product, and the typical risk of a startup failing, that force a startup to deliver a solution ten times better than the competitors.

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