1068: [Attracting Profit] "Why Messaging Matters & Two Things You Need to Know If You Want To Help More People"

“Authenticity requires vulnerability, transparency and integrity." - Janet Louise Stephenson

In this episode, I talk about:

• Why Your Skills Aren't Selling. The Ineffectiveness of Traditional Marketing Methods
• The two critical insights about your target audience that are key to being the solution people are actively seeking to solve
• The art of "money words" to enhance your ability to make a more significant impact in helping others

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