The Future of Construction: Jeannine Martin's Vision for VRCA

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How often do we consider the intersection of technology in our everyday life, or the growing importance of the construction industry in our economy? Our special guest this episode, Jeannine Martin, the new president of the Vancouver Regional Construction Association (VRCA), lends her unique insights into these fascinating topics. With her background of transitioning from the construction industry to the helm of VRCA, Jeannine brings a fresh perspective on the importance of business relationships and the advocacy for fair procurement practices. 

The episode takes a deep dive into the challenges facing the construction industry, most notably in attracting and retaining skilled workers. Jeannine, along with our hosts, discusses the need to alter the perception of construction as a career and the role of programs introducing high school students to different trades. As the conversation progresses, the issue of instilling strong work ethics in the younger generation and the changing attitudes towards work and education are touched upon, bringing forth some thought-provoking insights.

In the latter part of the discussion, we explore the impact of market conditions and collaborative construction on the industry. Jeannine and our hosts reflect on the evolution of the industry and how it has become more respectful and kind. We also delve into the opportunities the industry presents for young people and the goals of VRCA. The episode concludes with a Rapid Fire Questions segment, where Jeannine shares some intriguing insights and memorable job site experiences. This conversation is sure to leave you with plenty to ponder about, and a renewed appreciation for the construction industry.

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