27: How to Navigate December as an Online Business Owner

December can be a tricky time for online business owners. With most products being digital and not easily wrapped up and put under the tree, it can be difficult to generate sales during the holiday season. However, with the right strategy, you can still have a successful month! By understanding what your audience wants during this time and aligning your goals with theirs, you can create a strategy that benefits both you and your customers.

Tune in to hear Heather’s approach of giving back to her community by offering a 25-day series of free resources, which helps to build relationships and warm up her audience for future sales. She also highlights the benefits of planning for the upcoming year during December and shares her experience of launching her membership program during this time. 

Key Takeaways:

• (02:45) Heather’s strategy for handling December as an online business owner
• (06:15) Providing support and building relationships; 25 days of freebies
• (12:35) Warming the community for a membership launch after Christmas
• (14:00) Taking advantage of the post-holiday fresh start mindset
• (16:25) Advice for showing up and serving your audience during the holiday season
  
  

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