Gear Up with John Roman | Unveiling the Battlbox Brand

In this episode Matt is joined by a friend that he has known for several years named John Roman, the CEO of Battlbox, a company that incorporates a monthly subscription for receiving hand-picked outdoor, survival, EDC, and cool gear from some of the most innovative companies around. John is one of those great and amazing people that is always giving and trying to help people figure out and run an awesome brand. Tune in to hear John’s take on his own strategies that he has incorporated to work best for his brand.

• About John and the Battlbox brand 1:00
• Initial offer and how it has changed 3:00
• Benefits of doing a video drop before the product release 14:40
• Fun ways to market 18:30
• Retention strategies 24:20
• Retention for starting out 31:45
• Elements that have worked or didn’t work 43:00

“We had some amazing actual photography of a basic box, of an advanced box, with the items in it, done up for ultimate presentation, and these photos were beautiful. They really, in my opinion, better explained what you were getting, instead of just an overhead shot of what you might get. This outperformed that exponentially.” 43:28

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