E22: The Pioneer in Plant-based Dairy: “We Face some Real Challenges in the Development Phase of Plant-Based Products” - Brad Vanstone CO-founder Willicroft
Brad has one of those life stories that movie makers are eager to pursue. From being the grandson of a dairy farmer to creating plant-based dairy products, from cheeses to soon even plant-based butters, Brad's journey has been remarkable. He became a very conscious consumer, but there was one thing he found hard to replace: cheese.
This eventually led him to fill this gap by offering tasty plant-based dairy products and helping others make the switch from dairy.
His products have even brought his dairy-loving family closer to choosing these alternatives.
However, that's not the only reason why this story should be filmed. Brad's openness and his perspective on global issues, his commitment to his values, his realism, and his decisive decision-making are all worth highlighting on a stage.
Driven by the motto: “Don’t tell, just show”.
And that's exactly what he did; he demonstrated that you can build a successful business in a short time by providing delicious and sustainable products.
Important note: in the conversation Brad says that dairy and meat are responsible for 4% of all emissions, but the actual % is 14.5%.
Topics discussed:
Willicroft - https://willicroft.com/
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