E217｜Get the feel-good factor and sparkle in your brave pants with TechPixies and Y.O.U Underwear

Pants. Not something you’d imagine might give you the feel-good factor. But for our chief TechPixie Joy and pants champ Sarah Jordan of Y.O.U Underwear, pants should have a purpose. And they should be brave with a touch of sparkle. ✨

We’re always popping on our ‘brave pants’ here at TechPixies. But up until now, they’ve only ever been metaphorical (apart from appearing on a very cool fridge magnet). But when Joy chatted to Sarah on the Sparkle and Thrive podcast a couple of years ago, the seed for a pair of actual brave pants was planted.

Well, it's time for a fanfare because Sarah has only gone and granted all our Christmas wishes.

Please play and feast your eyes on the starry brilliance Sarah’s created, and you’ll love the YOU Sparkle message she’s popped on the inside as much as we do. 🌟

And if you’re thinking they look like the perfect pressie, know that purchasing them does way more good than simply making someone’s day.

Y.O.U Underwear donates two pairs of pants to Smalls for All for every pair sold, an approach that has seen more than 38,000 pairs donated to date and ensured 13,000 girls have been able to attend school. 

Plus, as the world’s highest-rated B Corp fashion brand, Y.O.U Underwear is showing how you can change the world ethically and sustainably.

Here’s why you need to tune in
We catch up with Sarah’s amazing wins and discover that is possible to have a profitable business and positively impact the world. You’ll get tips on where you can go for support if you want to start a business of your own, and you’ll hear why Joy and Sarah think having the support of others you can to for advice is vital.

Here’s what to listen out for:

[01:08] Discover how YOU Underwear is supporting women and girls. 

[02:57] It’s the big reveal of the Brave YOU Sparkle pants.

[07:31] You’ll love Sarah’s business model - it’s incredible.

[14:08] What does Y.O.U Underwear’s B Corp Certification mean? 

[22:18] Learn what it takes to build a business.

[30:14] Where can you go for business support?

Remember, by supporting a small business producing ethically sourced smalls (or undies, briefs or undercrackers, if you prefer) YOU can make a difference.  🌟

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