This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Short-Form Video Is the New Marketing Gateway Drug (406)
The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.
Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?
And everything you know about podcasts might actually be wrong.
Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.
This week's links:
Axel Springer Deals with OpenAI
Pew Research on Teen Social Media Usage
Everything You Know about Podcasts Is Wrong
Sounds Profitable Podcast Research
Spotify and Audiobook Streaming
Dropbox and Third-Party AI
How Anxiety Became Content
Magna and OpenAP Data Deal
This week's sponsors:
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