How Can I Best Use Amazon Marketing Cloud?

We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

4:25 Rapid Fire Questions - Amazon Marketing Cloud

4:50 What Is Amazon Marketing Cloud?

6:18 How Does AMC Work?

9:50 What Makes The Data Different?

15:27 Query Editor Explained

17:48 Different Types of Reports

28:40 How Can I Get Started

🦡 Resources & Links

• Where to find Brent, Amz Pathfinder

• How Do I Get Started With Amazon DSP?

• How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?

• An Introduction To Targeting Options On The Amazon DSP

  
  

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• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Brent Zahradnik

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Niet