PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Business:Management
488: Wendy Norman – Elopement packages and Instagram Reels to grow your photography business
Premium Members, click here to access this interview in the premium area.
Wendy Norman of www.aptbphoto.com has the kind of work that will not only have you thinking, WOW, this photography is so good… but also think, where are all these photos taken, because I want to live there!
Her photography features beautiful parklands, beaches, incredible architecture, soft and lovely light, sailing boats, and so many gorgeous people!
On top of all that, she has an incredibly successful business focusing on elopement packages where couples spend $4000 on average, plus smaller sessions with families and engaged couples.
She's been a photographer for 13 years and, on her website, says… I've created a luxury experience that focuses on helping my clients feel joy and ease in front of the camera.
In this interview, Wendy shares what could be an incredible way to grow your wedding photography business, generate a higher profit AND get your weekends back — elopement packages. Not any elopement packages, though! Wendy is offering full-service elopement options to help brides steer clear of the wedding industry monster. Plus, she shares how to utilise Instagram reels to get the word out and attract her perfect wedding elopement clients.
Here's some more of what we covered in the interview:If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
I feel like our wedding industry is pusheing an unrealistic expectation on brides. – Wendy Norman
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?Following this interview, I’d love to know if you're taking anything away from what Wendy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
I picked vendors with large big teams so we could accommodate more than one elopement in a day. I didn't want people running out of availability. – Wendy Norman
If you have any questions that I missed, a specific question you’d like to ask Wendy or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outsEach week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
I really look at Instagram as a mini website for your business. – Wendy Norman
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here's the latest review for the recent Facebook Competiotions Course…
I LOVED Ally's Approach to Marketing!Via email from Newcastle newborn photographer Kath Blake of Bite Me Photography in Australia on October 28th, 2022.
I just wanted to thank Andrew and Ally for putting together this course. The live session was very informative, and I loved the way Ally approached this type of marketing.
What resonated the most with me was, as a woman of a certain age, I really gelled with Ally's whole business ethics and her soft approach. The way she looks at things from a client's perspective and her no hard sell.
I can't wait to sink my teeth into the nitty-gritty of the coarse information and get my first campaign running
Apartment B Photography Website
Apartment B on Facebook
Apartment B on Instagram
Apartment B on Pinterest
Apartment B on TikTok
Savannah Elopement Package on Instagram
St. Pete Elopement Package on Instagram
Episode 474: Vincent Pugliese – Using connection to make business personal and more successful
Facebook Competitions for photographers — course registration here
Thanks again for listening, and thanks to Wendy for sharing her thoughts, ideas, experience and tips on growing a successful photography business today, including a big transition to an all-inclusive elopent package business.
I realized who my real target audience is and it's brides that don't want to be taken over by the wedding industry monster that is out there and can easily consume you when you're wedding planning. – Wendy Norman
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 488: Wendy Norman – Elopement packages and Instagram Reels to grow your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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