Watch the YouTube version of this episode HERE
Are you a new lawyer who is in the early stages of starting their own law firm? In this episode of the Maximum Lawyer Podcast, Tyson provides advice for those considering starting their own law firm in 2024.
Owning a law firm means that a lawyer becomes more than just a legal expert, but becomes a business owner and entrepreneur who is responsible for more than just arguing cases. A new firm owner becomes a leader and employer who will be wearing many hats. Tyson emphasizes the need to niche down when opening a firm. It is important to specialize in one form of law. Is it personal injury, tax, entertainment or criminal? It is key to know what kind of law you will practice that way clients looking for that one thing will come to you.
Tyson delves into the topic of having an online presence as a lawyer and firm owner. These days, people are going straight to Google to find the closest lawyer to them that specializes in what they need. If you do not have an online presence, you will not make money. Start with a website and add all the important information there. Then create an Instagram or Facebook page to get your name out there to those that use the platform. It is all about having the most reach so multiple people (and potential clients) will be able to find you.
Starting a new law firm means you need to make connections so other lawyers get to know you and will refer clients to you. It is important to reach out to those in your space and schedule weekly or monthly chats with them so you don't lose that connection and you are always top of mind. It can pay off in the end and guarantee you more money if other lawyers know your name and the work you do.
Listen in to learn more!
00:23 Tyson provides advice for anyone thinking about starting their own law firm in 2024
2:20 The importance of choosing a specific niche for your law firm
4:08 The significance of building an online reputation and focusing on one social channel
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