Business
79. How to position your product - Sofia Alexus (Kundo)
2023-12-18
Sofia Alexus from Kundo in B2B SaaS CEOs.
We discussed how to position your product successfully, Go-to-market strategy, building brand as a SaaS company, that time spent in preparation is always time saved in execution, and much more.
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Timeline:
1:45 - Who is Sofia?
5:00 - Kundo's elevator pitch.
5:50 - 5 quick ones.
8:00 - Sofia's worst mistakes.
10:40 - External question from Amalia Berglöf at Mpya Digital: "How do you reason about distributing leadership, and first and foremost organizing the organization to scale leadership and ownership of the product(s)?"
14:20 - A topic of Sofia's choice: Go-to-Market strategy.
21:40 - The most simple way how to really listen to your customers.
23:50 - How to build a strong brand as a SaaS company.
27:50 - The best way to do outreach to Sofia.
31:00 - Position the company, not just the product.
32:30 - Why Richard Branson is a big role model for Sofia.
33:50 - The top things she would tell her younger self.
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Sofia's company Kundo helps you simplify customer service with consolidated ticket management, AI-tools, and self service solutions for recurring questions.
Read more about Kundo on: https://www.kundo.se/en/.
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The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444
Hosted on Acast. See acast.com/privacy for more information.
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