Gruppo Campari Couldn't Pass on Courvoisier

Adam, Joanna, and Zach react to the news that Gruppo Campari will be purchasing Courvoisier from Beam Suntory for $1.32 billion. Does this mean that the recent dip in Cognac sales is just a a blip on the radar? Will this allow Campari to take on Hennessy in the American market? And why do we need to be very careful when analyzing sales data from 2020-2022? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: High West "A Midwinter Night's Dram" Rye Whiskey

Joanna is drinking: Funkytown Brewery Irish Red Ale

Adam is drinking: 2010 Cru Beaujolais

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