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Business:Marketing

RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers

RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers

2023-12-19
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Chris was invited to join Stijn van Willigen and Bart Snijders on the Sprints and Sneakers podcast, to discuss the importance of data-driven marketing strategies in B2B growth. He emphasizes the need for companies to focus on the right data and metrics to drive revenue and make informed decisions. He also highlights the shift towards a more scientific and data-driven approach in marketing and the need for companies to adapt to changing buyer behaviors. Chris shares insights on the evolving role of sales and the importance of aligning marketing and sales teams. He also discusses the impact of AI on marketing and the potential risks and opportunities it presents. Chris emphasizes the importance of creating content in the format that consumers prefer, such as short-form videos, and leveraging platforms like TikTok and YouTube Shorts. He concludes by discussing the need for companies to have a higher purpose beyond just profits and the importance of aligning marketing KPIs with overall business goals.

view more

More Episodes

RV 113 - Shifting Trends and Metrics in Revenue Growth Strategies
2023-10-13
RV 112 - Improving Marketing Strategy for Real Estate Brokerage: Consultative Session
2023-10-10
RV 111 - Pipeline Inflation Explained (w/real data)
2023-10-06
RV 110 - Boosting Conversions and Optimizing Demand Generation Strategies | Donuts & Demand
2023-10-03
RV 109 - MUST LISTEN: Manufacturing Revenue is a Science… | SassyTalk Podcast
2023-10-01
RV 108 - Data & Patterns You Need to Know for 2024 Planning
2023-09-29
RV 107 - Dark Social and Demand Generation in B2B Marketing | Nex6
2023-09-26
RV 106 - Re-Evaluate Your Metrics to Drive Revenue Growth | SaaS Metrics Palooza
2023-09-24
RV 105 - Practical Applications of Pipeline Velocity for Revenue Growth
2023-09-22
RV 104 - The Changing Landscape of B2B Go-to-Market Strategies | Closing Time Podcast
2023-09-19
RV 103 - Dark Social: The Future of Marketing | Javelin Journeys Podcast
2023-09-15
RV 102 - Finding Your Entrepreneurial Voice | Redline Podcast
2023-09-12
RV 101 - Flawed Reporting Models and Making Conference Impact Last
2023-09-08
RV 100 - The State of Capturing Demand with Gaetano DiNardi
2023-09-05
RV 99 - LinkedIn's Influence Revenue Reporting and Overspending on Demand Capture
2023-09-01
RV 98 - Navigating Demand Capture and Creation with SDRs | B2B Revenue Acceleration
2023-08-29
RV 97 - Distinguishing ROI from Strategic Decision-Making
2023-08-27
RV 96 - Finding Revenue Growth Through Content | Founder Wisdom Podcast
2023-08-25
RV 95 - Redefining MQLs and the Importance of Shared Pipeline in B2B Marketing | Making Fun of Marketing
2023-08-22
RV 94 - Transitioning to an Integrated Allbound Revenue Team
2023-08-20
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