The Marketing Intelligence Show
Business:Marketing
Marketing leader roundtable: Fueling your growth with data in 2024
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth?
As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth.
Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising.
Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024.
Watch our SuperSummit sessions in full for more.
Learning points from the episode include:
Important links and mentions:
Josh Cottrell-Schloemer / Supermetrics affiliateJessica Moore / Graduation AllianceDorothy Ann Advincula / UberGabrielle Stafford / Supermetrics
Create your
podcast in
minutes
It is Free