4 Key Steps I Used to Build an 8-figure Home Improvement Business... Twice! | Brian Elias

EPISODE 200: Welcome to a milestone episode, the 200th edition of The Wealthy Contractor Podcast!

In this special episode, we've got the one and only Brian Elias in the house, and guess what? He's not a first-timer.

Brian has been our guest for all the big milestone episodes – 1, 50, 100, 150, and now 200. It's like having your favorite uncle at every family reunion, only better… because THIS uncle knows how to make a home improvement business TAKE OFF.

Brian Elias is an industry pioneer who built 1-800-HANSONS from the ground up, turning it into one of the most successful home improvement companies in the country and the first to sell to private equity. He then took on a new challenge of building Refloor, which has quickly grown into the giant it is today.

This week, Brian introduces us to the four core elements that have guided his success in the home improvement industry: Strategy, measurements, process, and people. 

He emphasizes the importance of a strategic approach, detailed measurements, streamlined processes, and building a team of dedicated individuals. (IN THAT ORDER.)

He also shares the pivotal moment when he decided to sell his original company, 1-800-HANSONS, and his subsequent shift to the flooring industry with Refloor. 

Despite facing challenges from the pandemic that hit 1 month after starting his new business, Brian's strategic planning and adaptability allowed Refloor to achieve remarkable success in just four years.

So, whether you're a seasoned business owner or just starting, grab your notepads and get ready to absorb the wisdom of a man who's seen it all.

Let's dive into the wealth of insights he's about to share.

Key Takeaways: 

Introduction (00:00)

Special milestone episode (01:06)

Model success to succeed (07:58)

The four key pieces for growth in home improvement (09:22)

Overcoming objection to close sales (11:04)

Measuring key metrics in your business (17:49)

Process and people (25:53)

What’s your big hairy audacious goal (31:37)

Building a business that works for you (36:05)

Technology to improve customer experience (50:38)

Additional Resources:

🔥 Use code “WEALTHY24” to get $100 off on your ticket to Accelerate LIVE!:

https://www.accelerateevent.com/

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!