Marketing Mistakes: What to Avoid and Why | Social Media Marketing Strategy

In this podcast, the key takeaways underscore the significance of relationship-building, strategic content planning, understanding the relationship between attention and income, and the timing of product offers in the realm of social media marketing. Learn more about the shift from traditional advertising, emphasizing the power of capturing attention organically on social media platforms. Receive tips from Manuel Suarez on adopting a long-term approach, where he is urging businesses to provide consistent value, educate, inspire, and entertain their audience to establish a meaningful connection before making any product offers, ensuring a sustainable and effective social media marketing strategy.

🔹 Build a Relationship Before Selling: Social media marketing requires establishing a relationship with the audience before attempting to sell products. Manuel emphasizes the importance of creating a journey for potential customers, allowing them to know the brand and its roadmap before making a purchase.

🔹 Content Strategy for Attention: There is stress on the need for a robust content strategy to capture attention on social media platforms. Without attention, the quality or appeal of products becomes irrelevant; thus, having a content plan is crucial for building interest and selling products.

🔹 Attention Equals Income: Highlights the principle that attention is directly correlated with income in the world of social media marketing. Urges business owners to develop an attention game plan to capture interest at scale before investing advertising dollars.

🔹 Delay Product Offers for Relationship Building: Advises against promoting products at the first contact on social media. Recommends creating buckets of people for retargeting and saving product offers for subsequent contacts after the audience has been introduced to the brand, its values, and the value it provides.