The Power of the Pivot with Ali Haney + Kassie O'Driscoll

Ep. 29 Ali Haney & Kassie O'Driscoll are a dynamic duo with a wealth of experience in entrepreneurship and creative leadership. The conversation highlights the importance of embracing change and pivoting in business. Their personal experiences and insights shed light on the challenges and triumphs that come with adapting to new opportunities. By decoupling ego from decision-making, collaborating with complementary strengths, and prioritizing client experience, entrepreneurs can navigate the middle phase of their business journey with confidence and success.

Key Takeaways:

1. Pivots are not failures but experiments that can lead to new opportunities.
2. It's important to decouple ego from decision-making and consider the objective data.
3. Having a business partner with complementary strengths can lead to a successful partnership.
4. The client experience is crucial for business growth and should be personalized and streamlined.

Quotes:

• "Nothing is a failure, but instead, look at it as I did an experiment in my business and it either worked or it didn't." - Ali Haney
• "The business in front of you right now is not going to be the business in front of you in a few years. Give yourself the freedom to grow within the path that you're on." - Kassie O'Driscoll

The Escape Conference serves as a platform for entrepreneurs to connect, learn, and grow together. With the right mindset, support system, and strategies in place, entrepreneurs can thrive in the face of change and create a path to success. https://escconference.co/ IG: @esc_conference

Profit First Book: https://amzn.to/48tjXpC

Building A Story Brand Book: https://amzn.to/48a3lDn

ENNEAGRAM aka "Business Bible" Complete Test www.enneagramuniverse.com 

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Produced by JazzCast Pros

0:00:00 - Introduction to the episode and the importance of pivots

0:01:11 - Introductions of the guests and their businesses

0:02:20 - The role of branding and workflows in business success

0:03:10 - Perspectives on pivots and reframing failures as experiments

0:05:16 - Overcoming fear of judgment and realizing true support

0:07:15 - The impact of ego on decision-making and measuring success

0:09:00 - Decoupling ego from decision-making through objective analysis

0:10:57 - Ego has its place

0:11:41 - Decision to pivot away from wedding venue

0:12:18 - Having a support system is important for entrepreneurs

0:13:26 - Being a solopreneur can be isolating, need external perspective

0:14:02 - Different Enneagram types (2 and 3) balance each other

0:19:06 - Workflow automation saves time and improves client experience

0:19:58 - Backend business operations should reflect your brand and values

0:21:00 - Client experience and backend operations should be married together

0:21:39 - Discussion on how to solve client pain points

0:21:57 - Moms and entrepreneurs discuss modeling independence and paving their own paths.

0:26:49 - Recommended books: "Profit First" and "Building a Story Brand".

0:27:20 - Creativity means thinking outside the box and finding joy in it.

0:28:01 - Best advice received: Give yourself the freedom to grow.

0:32:32 - Quick synopsis of the Escape conference

0:35:18 - Wrapping up the conversation and expressing gratitude

ABOUT THE GUESTS

Kassie of the personal brand Kassie Layne has evolved as an entrepreneur from photographer to a fractional VP of Operations. She enjoys workflows and optimization, which makes a virtual position helping others get the back ends of their businesses whipped into shape make a whole lot of sense. https://www.instagram.com/kassielane/

Ali of the personal brand Ali Rae Haney has also had quite the entrepreneurial journey. From wedding and brand photographer to brand developer. She spends her days finding gaps in brands and filling them to build the businesses of others.

https://www.instagram.com/aliraehaney/ 

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