Opening A Business (Part 2) with Lauren Farmer & Elizabeth Brasher

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Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians.

In this episode, Elizabeth and Lauren discuss...

[5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name.
[14:05] Brand cohesiveness and the root of brand identity.
[16:52] Outsourcing technical aspects, like e-commerce and website building.
[18:44] Finding something that works for you and keeping it simple, despite the plethora of options.
[21:19] Navigating the pressure to give in to trends and outside opinions when building your brand identity.

SEGMENTS
[3:50] Topic Discussion
[28:59] Game

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Additional Links:
Follow Lauren Farmer: @blush_n_beauty_spa_
Follow Elizabeth Brasher: @theskingal