[REWIND] How To Start a Beauty Brand as a Lawyer feat. Erin Potempa-Wall

Erin Potempa-Wall, a lawyer turned beauty brand founder, shares her journey from practicing law to starting her own beauty company. She shares her experiences as a prosecutor and former law firm owner, her passion for equity and civil rights, and how her philosophy background helped shape her advocacy approach.

What Can You Do with a Law Degree

After law school, Erin worked as a prosecutor before starting her own law firm with a classmate. However, she wanted to start something new and build a brand to bring good into the world. Erin founded The Beachwaver Co., a beauty company specializing in rotating curling irons and vegan haircare products, alongside her sisters. Erin's legal background was instrumental in protecting the company's ideas and ensuring proper legal compliance.

The Beachwaver Co. focuses on innovation, accessibility, empowerment, and sustainability. Erin emphasizes that feminism is about supporting women and men to be who they want to be and doing what makes them fulfilled. The company aims to provide confidence and opportunities for individuals to pursue their passions.

"For me, starting the company is a very, you know, seemingly drastic departure. But for me, it's kind of building on what I've learned being a lawyer and building on those skill sets and building on that philosophy of what we're trying to put out into the world and doing that in this different format," said Erin Potempa-Wall on You Are A Lawyer.

Erin credits her legal education for providing a strong foundation in contract review, negotiation, and finding her voice. She believes that law school helped her develop the skills necessary to run a business and make informed decisions.

LISTEN TO LEARN

• The importance of finding your voice and advocating for yourself and others
• How to see potential career changes and pursue different paths
• What it means to support brands that align with sustainability and empowerment

WE ALSO DISCUSS

• Equality, civil rights, and advocating for children’s rights
• Building a feminist beauty company
• How to fully actualize your potential

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