Download - How will monetisation of YouTube Shorts work? YouTube India Director explains

Discover

Podcast Features
Your all-in-one podcasting solution.

Blog to Podcast
Turn your blog into an engaging podcast.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
Podbean AI
AI-Enhanced Audio Quality and Content Generation.

Podcast App
The best podcast player & podcast app.

Ads Marketplace
Join Ads Marketplace to earn money
through sponsorship on your podcast.

PodAds
Manage your ads with dynamic ad insertion capability.
Apple Podcasts Subscriptions Integration
Effortlessly publish and manage exclusive episodes for your
Apple Podcasts subscribers directly from Podbean.
Live Streaming
Receive livestream rewards from your audience and earn
recurring income from your Fan Club membership.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Monetization
Advertisers
Enterprise
Pricing
Discover

BusinessLine Podcasts

News:Business News

How will monetisation of YouTube Shorts work? YouTube India Director explains

2023-12-28

Download Right click and do "save link as"

YouTube India Director Ishan John Chatterjee joins businessline’s Nabodita Ganguly to discuss the notable trends observed on YouTube in the past year. The conversation covers the rise of short-form videos, with casual creation flourishing across the country, particularly in non-metro areas and diverse languages.

The discussion explores the growing consumption of YouTube on living room screens, marking a significant trend in the platform's evolution. Chatterjee emphasises the diversity in content creation and viewership, spanning various languages, genres, and verticals across the nation.

Delving into news consumption trends, Chatterjee reveals that video has become the most preferred format for consuming news content in India. This shift transcends literacy barriers, enabling users from non-urban areas to access news content on YouTube.

Talking about the monetization of YouTube shorts, Chatterjee discusses the positive trajectory of short-form video revenue, emphasising its potential contribution to the creator economy.

Addressing concerns about fake news, Chatterjee details YouTube's multi-pronged approach to ensuring platform safety. The discussion covers community guidelines, content removal, promoting authoritative sources, and upcoming measures to address synthetic content created through AI tools.

Chatterjee also sheds light on YouTube's use of AI to enhance user experiences. He highlights recent features like YouTube Create, which leverages generative AI to unlock new creative expressions and streamline the content creation process.

Chatterjee previews upcoming trends, including YouTube's focus on branded content through Brand Connect and advancements in podcasting experiences on YouTube Music. He also mentions YouTube's global milestone of 80 million paid subscribers, showcasing its popularity in the music and premium content spaces. Listen in.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message