What To Post To Get MORE ENGAGEMENT and MAKE MONEY From Your Content

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In this episode of the Monetize with Marcus podcast, Marcus dives deep into the superpower of content clarity. He emphasizes the importance of planning content effectively to achieve clear communication and outlines the four essential steps: planning, creating, posting, and monetizing. Marcus discusses the challenge content creators face in balancing the desire for virality with the need to attract the right audience and convert followers into clients.

Marcus demystifies the content creation process, providing a simple yet effective framework—Hook, Strategy, Call to Action (HSC). He also sheds light on the significance of consistent posting across various platforms and the necessity of tailoring content to different audience preferences.

Moving beyond content creation, Marcus addresses the pivotal stage of monetization, stressing the need for entrepreneurs to have a clear system for guiding their audience towards business transactions. Drawing parallels with billion-dollar companies, he encourages meticulous planning and strategic thinking to ensure the effectiveness of content campaigns.

🕘 Timestamps:

00:00 The Superpower of Content Clarity

02:18 Balancing Virality and Attracting the Right Audience

03:48 Building a Business Aligned with Personal Growth

05:11 The Four Essential Steps: Planning, Creating, Posting, Monetizing

06:02 The Challenge of Balancing Content Creation with Business Operations

07:22 Identifying Clear Motives for Content

08:24 Differentiating Between Viral Content and Money-Generating Content

08:52 Simplifying Content Planning with Clear Goals

11:05 The Connection Between Personal Growth and Business Success

12:31 The HSC framework: Hook, Strategy, Call to Action

13:24 The importance of posting across various platforms

20:17 Planning content creation and the significance of understanding one's audience.

21:58 The strategic approach to posting content, considering different social media platforms.

24:32 Aligning content creation with personal confidence and comfort.

27:10 The importance of having a systematic approach to monetizing content.

29:29 Leveraging automation tools like ManyChat for effective content monetization.

32:32 Conclusion

Quotes:

"You can't build a business bigger than you build yourself."

"Your content is a part of your marketing strategy and your marketing department."

"I believe you ought to be prepared for what you're praying for."

"The plan will work if you work it."

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