The root concept of “learning styles” is based on a simple and intuitive idea: different people most successfully learn through different means. Or maybe they best learn through different sensory or emotional inputs. Possibly because people with differing brains make them more receptive to certain ways of knowing and absorbing information. Some people managed to take this intuitive idea and build massively successful careers for decades. Students were labeled “Visual,” “Aural,” or “Kinesthetic” learners.
The problem, as researchers discovered in the ‘00s, is that there’s no good evidence to suggest that any of the “learning styles” models popular with teachers actually improved educational outcomes. But that did little to slow the popularity of learning styles — or the mini industry built up around them.
References
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https://www.educationnext.org/stubborn-myth-learning-styles-state-teacher-license-prep-materials-debunked-theory/
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Learning Styles Network Resources Brochure
https://web.archive.org/web/20050527165802fw_/http://www.learningstyles.net/2004/resource_brochure/resource_brochure.pdf
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