18: Year in Review: What Worked, What Didn't, and What to Do Next

As we bring 2020 to a close, I’m sharing the details on all of the things that worked and didn’t work in my business and life amidst the pandemic.

All of my businesses experienced very different moves in 2020. One business flatlined, one business quadrupled in sales, and another business started at zero. On a personal level, I was able to appreciate slowing down, creating new routines, and avoid things I didn’t enjoy.

Ready to get the inside scoop on the success and failures of 2020, let’s dive in!

Sitting in Our New Home (2:27)

What Worked in 2020 (4:00)

What Worked in 2020: Professional Brand (4:15)

• Community Virtual Events: Chasing the Bright Side Conference, Write the Dang Book Conference, and Book Pop Workshop
• Texting via Community Application: 704-228-9495
• Pay What You Can Model for Chasing the Bright Side Virtual Conference
• Introducing Masks at Headbands of Hope

What Worked in 2020: Personally (10:50)

• Not Traveling on Planes
• Half-Caf Coffee
• Facetime & Zooming People

What Didn’t Work in 2020 (14:49)

What Didn’t Worked in 2020: Professional Brand (15:30)

• High Ticket Offerings Were Harder to Sell
• In-Person Speaking Engagements
• Press

What Didn’t Worked in 2020: Personally (18:40)

• Hand Lettering
• TikTok
• Reading Big Books

One Liner: Your value doesn’t come from one thing you do. You are the sum of all the things you do. (20:50)

Links

Micro Course: How to Host Your Own Online Events

Headbands of Hope

Review the transcript at businessonthebrightside.com.