Ep. 28: Challenging Traditions: Robert Gardner on Mat-Based Therapy and Modern Marketing Strategies

Dive into the evolving landscape of massage therapy in Episode 28 of the Handcrafted Therapy Podcast with host Julie Alexander and guest Robert Gardner, an expert in mat-based massage based in Austin, Texas. Join the conversation as they explore the challenges and opportunities in the industry, including the rise of niche services and the need for innovation and adaptation. From discussing the impact of big corporate entities to the significance of social media marketing, this insightful episode sheds light on the future of massage therapy and the importance of embracing new, effective approaches in solving clients' pain problems. Tune in to gain valuable insights into the changing dynamics of the massage industry and the power of differentiation through niche services. 

Julie and Robert discuss:  

• Challenges and Opportunities in Mat-Based Massage Therapy 

• Evolution of Gardner's Practice and Teaching 

• Unique Massage Techniques and Pain Relief Approach 

• Niche Services and Change in the Marketplace 

More About Robert Gardner 

Robert Gardner is a licensed Thai massage instructor, therapist, and yoga teacher based in Austin, Texas. 

Robert's practice primarily involves Thai massage, yoga therapy, and yoga classes, and he has been in the healing arts field for over 21 years. His goal is to assist and educate individuals, encouraging them to stimulate their own healing. 

To learn more about Robert Gardner wellness head over to https://www.robertgardnerwellness.com/about/ 

‘X’ Robert @RobertGWellness 

Watch Robert on his Youtube Channel: https://www.youtube.com/user/goudaforme 

Follow Robert on Facebook: https://www.facebook.com/RobertGWellness/ 

 
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