The NFL content machine, Fanatics, and World Rugby
From 'Quarterback' to 'Hard Knocks' and 'All or Nothing', hear about how the NFL produces content. Plus, we hear how Fanatics is looking to play a role in the world of sports broadcast and the global ambitions of World Rugby’s newest streaming platform. On this episode of StreamTime Sports hear from Pat Kelleher of NFL Films, Fanatics' Matt Primack, and James Rothwell of World Rugby. Key Points:
Does the NFL have a specific strategy for targeting different audiences with its original content?
Are we in a docuseries bubble propped up by Formula One’s Drive to Survive?
Why do broadcasters need Fanatics?
How ecommerce can be the best real time fan engagement tool
How World Rugby launched a global platform in a few short weeks
How effective are fantasy sports driving audience growth and engagement?
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