EP 126: Unlocking Profit Potential through Pricing Strategies with Per Sjofors

Welcome to the DYB Podcast! In this episode, we dive into the world of pricing with thought leader Per Sjofors, author of "The Price Whisperer." 

Per discusses the most common pricing mistakes companies make and shares valuable tips for painting contractors to effectively price their services. 

He emphasizes the importance of differentiation and building value to avoid being seen as a commodity. Per also provides a unique method for contractors to determine the price range that potential customers are willing to pay. 

Tune in to learn how to strategically price your services and maximize profitability.

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