Business:Management
E16: How High-Performing Marketing and Finance Teams Work Together
2024-01-03
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On this episode on Run the Numbers Ex-CMO turned founder, Jeff Yoshimura shares with us how high-performing marketing and finance teams should work together. Jeff is a seasoned enterprise technology operator, founder, investor, advisor, and executive leader. Most recently, over two and a half years, as CMO of Snyk, Jeff helped Snyk grow from a $2.2B to a $7.4B valuation and 500 to 2,500+ customers. Prior to that, Jeff led marketing at Elastic (NYSE: ESTC) for over five years from $20M to $500M revenues, was a founding team member at Zuora (NYSE: ZUO) and an early employee at Salesforce (NYSE: CRM). Jeff is currently a co-founder of a startup to be launched in early 2024.
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SPONSORS:
NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.
Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.
Planful empowers teams just like yours to drive peak financial performance in every corner of your business. Think purpose-built applications for every department, from FP&A to accounting, marketing to HR, all with built-in financial intelligence. ✍️ Go to https://planful.com/metrics to see how you can tackle unwanted surprises in real-time.
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X / TWITTER:
@cjgustafson222 (CJ)
@TurpentineMedia (Turpentine)
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TIMESTAMPS:
Get full access to Mostly metrics at www.mostlymetrics.com/subscribe
view more
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SPONSORS:
NetSuite provides financial software for all your business needs. More than thirty-six thousand companies have already upgraded to NetSuite, gaining visibility and control over their financials, inventory, HR, eCommerce, and more. If you're looking for an ERP platform ✅ NetSuite: https://netsuite.com/metrics and defer payments of a FULL NetSuite implementation for six months.
Tropic is the next-generation Procurement Platform that’s helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on. 🌴 Visit www.tropicapp.io/metrics to learn how.
Planful empowers teams just like yours to drive peak financial performance in every corner of your business. Think purpose-built applications for every department, from FP&A to accounting, marketing to HR, all with built-in financial intelligence. ✍️ Go to https://planful.com/metrics to see how you can tackle unwanted surprises in real-time.
---
X / TWITTER:
@cjgustafson222 (CJ)
@TurpentineMedia (Turpentine)
---
TIMESTAMPS:
Get full access to Mostly metrics at www.mostlymetrics.com/subscribe
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