This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
Digital Is Crowdy [The Search for Differentiation] (409)
Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness.
In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content?
Fidelity lowers X's valuation even more. Is a turnaround to come?
Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events.
In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait.
This week's links:
Mickey Mouse Public Domain
Elon's X Gets Another Valuation Drop
Time Appoints Chief Events Officer
Creators Are Downsizing
Advertisers and Clickbait
This week's sponsors:
Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
Work smarter, not harder at Hubspot.com/sales
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