3 THINGS You Should SELL in 2024 that will BUILD your BRAND and BANK ACCOUNT

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In this episode of the "Monetize with Marcus Podcast," Marcus addresses the question of what to sell for businesses facing challenges in the changing market. He emphasizes the importance of adapting offers without necessarily changing the entire business.

Marcus introduces the concept of ATM (Affordable, High Value, Easily Accessible) offers, emphasizing the need for customers to perceive the value and affordability of a product. He also discusses the significance of effective messaging in directing attention to the key aspects of an offer. Marcus then delves into practical strategies for businesses struggling with the plethora of ideas, advising them to focus on a brand offer that aligns with their identity.

Marcus discusses the concept of "No followers, no problems" and introduces the idea of an ATM (Affordable, High Value, Easily Accessible) offer as part of a business strategy. Marcus explains that this approach is an ATM offer, designed to bring value to customers while generating leads and revenue for the business. He emphasizes that the primary goal is not immediate revenue but building success stories and community.

🕘 Timestamps:

00:00 Adapting Business Offers

01:12 Definition of ATM Offers

03:00 Importance of Value Perception

04:46 What should I sell?

06:38 Changing without Overhauling

08:11 What is a brand offer?

11:17 The “Apple” example

13:03 Aligning your brand

15:19 Messaging as a Key Element

20:17 Interactive Strategies

24:53 Three Types of Essential Offers

26:56 Navigating Business Ideas

29:16 Lead Magnet Comparison

29:53 Conclusion

Quotes

"You don't have to stop your business or change your business. You just have to change the offer."

"Change the offer. Don't change the business, change the offer or you might want to change the audience."

“My goal isn't the revenue. My goal is to get success stories and to build community to help more people."

"The ATM offer actually grows your brand visibility in the market."

"You need leads, you need traffic, you need sales, and you need people that you can nurture. It's going to make you money."

#MonetizeWithMarcus #BusinessAdaptation #ATMOffers #ValuePerception #EffectiveMessaging #BrandOffer #BusinessStrategies #ChangingMarket #SuccessStories #CommunityBuilding