Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.

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Topics we cover:

• 4:06 – Adjusting your target customers to chase an opportunity
• 11:58 – Is translating marketing or educational content worth it?
• 16:46 – Moving from B2C to B2B
• 25:53 – Defining a cross-channel marketing approach
• 33:22 – Advertising for a product in new product category
• 41:40 – The issues with making freemium work while bootstrapping.

Links from the Show:

• State of Independent SaaS Report
• MicroConf Mastermind Program
• Asia Orangio (@AsiaOrangio) | X
• DemandMaven
• Episode 681 | Why Launching a Second Product is Usually a Bad Idea
• User Interviews
• Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)
• Four Fits for $100M+ Growth by Brian Balfour
• Brian Balfour (@bbalfour) | X
• Reforge
• Continuous Discovery Habits by Teresa Torres

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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