Tackle Churn Step by Step | A Systematic Approach to Subscription Retention
2024-01-09
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Want to become a retention pro? Fighting churn requires a shift in mindset. In this weekly dose, Matt walks through his approach for shoring up retention. Namely, identifying leaks you can stop, but also finding what's working and doubling down on that.
02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - High first-month churn is a problem with your offer
20:50 - How to gather more information throughout the Subscription journey
31:50 - Helping people that cancel but don't realize it's happening
Subscribe to my newsletter: thesubscriptiondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Email me with any questions: matt@thesubscriptiondoc.com
Learn more about how Butter reduces accidental churn: https://www.butterpayments.com/
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02:45 - Different mindsets on churn
07:21 - Why cancelations happen
10:09 - How acquisition and retention feed into each other
12:24 - What you can learn from different cohorts
18:33 - High first-month churn is a problem with your offer
20:50 - How to gather more information throughout the Subscription journey
31:50 - Helping people that cancel but don't realize it's happening
Subscribe to my newsletter: thesubscriptiondoc.com
Subscription Prescription https://thesubscriptiondoc.com
Email me with any questions: matt@thesubscriptiondoc.com
Learn more about how Butter reduces accidental churn: https://www.butterpayments.com/
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