Business:Marketing
How To Segment Q4 Buyers to Enhance 2024 Marketing Efforts + Top 10 Remarketing Audiences + LTV Bidding with John Tucker @ CQL
2024-01-09
In this episode Brad Redding and Jon Cairo have John Tucker, a Senior Data Analyst at CQL, to share segmentation tips for your Q4 purchasers that should be considered in email and SMS flows, how to leverage these segments in your 2024 larger marketing campaigns, gotchas of Q4 year over year data analysis, and how to think about maximizing audiences across your marketing stack.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
CQL Website
Connect with John on LinkedIn
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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