The Business of Botox with Nicci Levy

Today, Nicole nerds out on the fascinating biz of Botox with Nicci Levy, the CEO and founder of aesthetics brand Alchemy 43. Yes, Nicole and Nicci get into everything you wanted to know about cosmetic procedures, but beyond that, Nicole and Nicci use the cosmetics industry as a case study to talk about crucial elements of any business— like, unit economics, marketing, patents, entering in a crowded market, and naming your business.

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