How Real Estate Agents Can Build a Personal Brand to Generate Leads with Deven Gillen
Episode Summary:
In this episode of the REDX podcast, host Haley Johnson dives into an enlightening conversation with Deven Gillen from Storyy, exploring the ins and outs of building a personal brand on social media for real estate agents. Deven discusses the importance of adding social media strategies to traditional prospecting methods and why it's imperative for agents to start leveraging video content right now.
Key Takeaways:
Video is Essential: Modern real estate agents must include video in their marketing to stay competitive and engage their audience effectively.
Authenticity Wins: Authentic content, especially via accessible mediums like smartphone cameras, resonates more with audiences than overproduced or AI-generated videos.
Engagement Over Followers: Focus on engagement metrics such as saves and shares over just follower count, as this indicates valuable content.
Education Over Sales: Content should be educational, answering common client questions, to build trust rather than simply pushing sales.
Start Now: It's never too late to begin leveraging social media and video for personal branding, and the return on investment can be transformative for agents' businesses.
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