EP156: Pond Trade Magazine w/ Lora Lee Gelles

Today’s guest is Lora Lee Gelles, owner and editor of Pond Trade Magazine. Laura discusses the history of the magazine, how she took it over in 2013 without even having a pond herself at that time, some controversial articles Pond Trade Magazine has published over the years that caused controversy in the pond industry, and more. 

 

In this episode, they talk about:

• The history of Pond Trade magazine and it’s mission

• How Laura took Pond Trade magazine over without even having a pond 

• Controversial articles they’ve published over the years

• How the magazine has evolved its digital and social media presence

• Article that Eric wrote for POND Trade magazine: Renaissance Pond Man

• Laura’s pond journey and building her first pond a year after taking over

• How contractors can get a free subscription to the magazine

• How can pond hobbyists and newcomers subscribe to the magazine for $20/year

• Coming up with new ideas and information year after year for the magazine

• Challenges the magazine faces, like balancing perspectives from different companies

• About the Water Artisans of the Year award by POND trade 

• How contractors and manufacturers can help to promote the magazine

• Impact of AI on content creation and article writing

Mentioned:

 

Lora’s email: llgelles@pondtrademag.com

 

POND Trade Magazine Website

 

POND Trade Magazine on Facebook

 

Lora Lee Gelles on Facebook

Links to resources: 

 

Book A Call With Triplett: Call with Triplett

 

The Pond Digger - https://theponddigger.com/

 

You can also check out The Pond Digger's products at:

http://helixpondfiltration.com/ 

 

TWT Contractor Circle

 

TWT Contractor Power Circle

 

And follow his adventures in the pond world at:

Instagram 

Facebook 

TikTok