Why LinkedIn's "Best Practices" Might Be Your Downfall in 2024 with Matt Clark

It was a wild year for social media in 2023. Twitter turned into X. Meta launched Threads. And LinkedIn started off the year as a promising platform for engagement and growth before tweaking the algorithm and tanking all of that. 

Matt Clark, founder of The Virtual Edge, host of the Rainmaker Show, and expert in sales argues that we shouldn’t treat LinkedIn like a social media platform because it’s not one. It’s a professional networking platform. 

That means we need to treat it more like a networking event if we want to make the most of it. And today, he’s going to tell us how.

In the subscribers-only show, Matt and I talk more about building a lifestyle before you build your business. We touch on how people like Alex Hormozi oversimplify how they do things in order to push how "easy" it is to build a business. We also talk about the difference life choices we've made, and how our businesses support that — and what you should consider as well!  

Top Takeaways

• LinkedIn wants you to be intentional. That means you need to know WHO you’re talking to, and HOW you help them. 
• Make sure your profile is optimized for your client. Do some research to figure out their biggest problem, and how you can fix it for them. 
• If you don’t know where to start, run a poll. This will re-engage your connections. Ask 3-4 questions that are targeted to your ideal client. Then for the people who DO engage, follow up and ask to get on a quick call.

Show Notes

• Matt Clark
• Matt on Linkedin
• Stop doing “Sales” and Start Having Conversations with Nikki Rausch
• Why You Need to be on LinkedIn if You’re a Creator with Kathleen Celmins
• How to be a Scrappy Researcher (to Actually Sell Products) with Becky Pierson Davidson
• Power vs. Force
• Leonardo Da Vinci
• Chris Lema

Sponsored by: Liquid Web

Sponsored by Liquid Web
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