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Snacks Weekly on Data Science

Snacks Weekly on Data Science

Education

Ads Simulation to Accelerate Advertising Optimization [UberEats]

Ads Simulation to Accelerate Advertising Optimization [UberEats]

2024-01-15
Download Right click and do "save link as"

This episode shares how the applied science team developed an ad simulation system as a more efficient and economical evaluation method for the Uber Eats Ads business. This tool has proven instrumental in guiding and expediting product development and driving growth.

Based on the tech blog from Uber, the link is provided here for your reference: https://www.uber.com/blog/unleashing-the-power-of-ads-simulation/

view more

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