Business:Investing
Embracing Technology in Self-Storage: Insights from Pedro Florida of Trojan Storage
2024-01-16
๐ข ๐๐๐๐ญ ๐๐๐๐ซ๐จ ๐
๐ฅ๐จ๐ซ๐ข๐๐: ๐๐๐ฅ๐-๐๐ญ๐จ๐ซ๐๐ ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐๐ญ๐๐ซ๐๐งย
Join Jim Ross, host of the Self Storage Show, as he welcomes Pedro Florida, CEO of Trojan Storage and a member of the California Self Storage Association's board. This episode is set to delve into Pedro's vast experience in the self-storage industry, offering valuable insights from his two-decade journey.
๐ค๏ธ ๐๐๐๐ซ๐จ ๐
๐ฅ๐จ๐ซ๐ข๐๐'๐ฌ ๐๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐๐ฅ๐-๐๐ญ๐จ๐ซ๐๐ ๐ย
Pedro takes us through his 20-year odyssey in the self-storage sector, detailing his progression from management to operations. He shares his expertise in marketing and advertising, culminating in his leadership role at Trojan Storage, providing a unique perspective on the industry's evolution.
๐ป ๐๐ง๐ญ๐๐ ๐ซ๐๐ญ๐ข๐ง๐ ๐๐จ๐๐๐ซ๐ง ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ ๐ข๐ง ๐๐๐ฅ๐-๐๐ญ๐จ๐ซ๐๐ ๐ย
The conversation turns to the pivotal role of modern technology in transforming the self-storage industry. Pedro highlights the necessity of a systematic approach to technology adoption, ensuring that every new tool or system aligns seamlessly with the operational objectives and enhances overall efficiency.
๐ ๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐ง๐ ๐๐๐ง๐๐จ๐ซ ๐๐๐ฅ๐๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐๐๐ก ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐งย
Pedro offers practical advice on choosing the right technology vendors, emphasizing the importance of their reputation, scalability, and support. He outlines a meticulous three-phase process for technology implementation, encompassing Discovery and Planning, Research and Vendor Selection, and Pilot Testing and Implementation, with a significant focus on comprehensive staff training.
๐ ๐๐ก๐ ๐๐ซ๐จ๐๐ ๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ ๐จ๐ง ๐๐๐ฅ๐-๐๐ญ๐จ๐ซ๐๐ ๐ย
Concluding the discussion, Pedro addresses how technology advancements holistically affect operations, employees, and customers. He underscores the importance of effectively communicating the benefits of new technologies to all stakeholders and the need to continuously update operational processes to stay ahead in the rapidly evolving self-storage landscape.
๐ For more expert insights and strategies in self-storage management, visit The Self Storage Show. www.TheSelfStorageShow.comย
Discover how to leverage technology in your self-storage operations and enhance your business model today!ย
Donโt forget to like, share, and subscribe for more interviews and industry insights in self-storage! ๐๐ง
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