E574 - Philip Van Dusen - How to Navigate a Creative Career Journey: Insights from Philip

In this episode, we explore the extraordinary career journey of Philip Van Dusen , a creative professional with a diverse background in design, teaching, and entrepreneurship.

From starting out as a painter to overseeing global design at PepsiCo, Philip shares his insights and wisdom about embracing creativity, making strategic career shifts, and thriving in the ever-evolving creative industry. Whether you're an aspiring artist, designer, or entrepreneur, Philip's story is sure to inspire and motivate you on your creative journey.

Our Guest

• linkedin.com/in/philipvandusen

• philipvandusen.com/ (Portfolio)
• youtube.com/c/philipvandusen (YouTube Channel)
• philipvandusen.com/work-2 (Portfolio)

Hacks to take away

1. Know Your Competition: Understanding your competition is crucial, whether you're a personal brand, small business, or a solopreneur. Conducting a competitive audit can provide valuable insights into what your competitors are doing, their products or services, their online presence, and how they engage with their audience. This knowledge helps you position yourself more effectively in your market.

2. Growth is Pain: Embracing discomfort and stepping outside your comfort zone is essential for personal and professional growth. Trying new things, taking risks, and pushing your boundaries can lead to significant personal and business development. Growth often involves facing challenges and embracing the discomfort that comes with them.

3. Personal Branding: Building a personal brand is essential, even for employees. Companies increasingly value employees with strong personal brands. Developing a personal brand involves defining your value, purpose, mission, and creating a visible expertise in your field. It's about showcasing your unique qualities and expertise to stand out in your industry.

4. Personal Brand Wheel: The Personal Brand Wheel is a tool to simplify the complex process of personal branding. It includes four quadrants: Foundation (your story and purpose), Omnipresence (where and how you show up), Engagement (how you distribute content and engage with your audience), and Transformation (capturing the impact and transformations you create). This tool helps individuals assess and improve their personal brand strategy.

5. Desire to Learn to Fly: Philip expressed a desire to learn how to fly, specifically to become a pilot. He sees it as a hobby he hasn't pursued due to the significant time and financial commitments required. Despite his extensive list of hobbies and experiences, becoming a pilot remains an unfulfilled aspiration.

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