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| GUEST – Traditional Medicinals Chief Marketing Officer Kristel Corson

| FEATURED – Kristel Corson, Chief Marketing Officer at Traditional Medicinals, says medicinal teas have been around for what seems like forever, but herbals are having their moment. It is important to educate folks, not just on what has been, but on what medicinal herbalism is today, and it’s very different, she says.

Rooted in Modern Herbalism and Plant Wisdom – Traditional Medicinals is a Northern California-based botanical wellness brand rooted in modern herbalism to inspire active connection to plant wisdom in service of people and the planet. Formulations of more than sixty teas, lozenges, and capsules are strictly limited to botanical ingredients without added flavors and in quantities that meet pharmacopeia standards for efficacy. The company’s blends and single-herbal infusions are organic, sustainable, and ethically sourced. Traditional Medicinals was launched in 1974, and in recent years, the company has experienced exponential growth as consumer demand fills the sails, expanding distribution from niche natural food stores to mass market outlets. “One of the things we pride ourselves in is trying to introduce the true taste of herbs to consumers. We have a full staff of R&D scientists and naturopath doctors who understand these herbs, their qualities, and their different flavors,” she explains.

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