A Sneak Peek Into The Business and Brands of Kim Kardashian and Beyoncé
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In this engaging episode of "Monetize with Marcus," host Marcus Y. Rozier delves into the often-overlooked brilliance of business displayed by Kim Kardashian West and Beyonce Knowles-Carter. Marcus discusses the two distinct business models embodied by these iconic women. The first model, attributed to Kim Kardashian, emphasizes high visibility and the strategic monetization of attention. Kardashian's ability to capture and hold massive amounts of attention, whether positive or negative, is recognized as a key factor in her billion-dollar success.
Marcus underscores the lucrative nature of attention in various industries, drawing parallels with sports and entertainment.
On the other hand, the second model, exemplified by Beyonce, is described as a luxury model. Beyonce's brand proposition relies on limited accessibility, scarcity marketing, and a less visible but highly anticipated and grandiose approach.
Watch this episode right now as Marcus urges aspiring entrepreneurs to carefully consider and choose between the high-visibility strategy of constantly being in the public eye, or the brand proposition strategy, where exclusivity and scarcity play pivotal roles in attracting a select audience!
🕘 Timestamps:
0:00 Introduction to Business Brilliance
0:36 Choosing Your Business Model
1:50 Strategic Monetization of Attention
2:55 The Value of Negative Attention
3:39 Attention as a Billion Trillion Dollar Business
5:10 Kim Kardashian's Brand Proposition
6:02 The Gift of Free Training
6:31 Visibility vs. Attention
9:15 Beyonce's Brand Proposition and Scarcity Marketing
16:40 Choosing Your Business Strategy
Quotes
"You don't guess your way, Google your way, or get followers to a billion dollars. That doesn't happen by accident. That happens by strategy."
"Every time a post goes viral, somebody's getting paid, and chances are it's not you."
"Attention is a billion trillion-dollar business. Anytime you find attention, you will find money."
"You're not chasing; you attract. If you cannot make demands unless you are in demand."
"It's not just a matter of how many people can have access to it; it's who we allow to wear our watch."
#BusinessLessons #AttentionEconomy #VisibilityStrategies #BrandProposition #LuxuryBusiness #MarketPositioning #ScarcityMarketing #EntrepreneurialInsights #BusinessModels #BeyonceVsKimK
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