Download - Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising

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Deconstructing Data

Business:Marketing

Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising

2024-01-22

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Join us on Deconstructing Data as we welcome Larry Allen, VP and GM of Addressable Enablement at Comcast Advertising.

Delving into his journey to the forefront of TV advertising, Larry offers unique insights into the dynamic world of addressable TV.

Comcast Advertising is the advertising division of Comcast Cable. Larry was also recently appointed the Board Chairman of Go Addressable, which is now an official, non-profit trade organization

The conversation will explore the growth and momentum of TV ads, discuss the adoption and usage trends in addressable TV, and forecast the future of this rapidly evolving sector.