Sell the Sizzle, with Bruce Scheer

Bruce Scheer's “personal why” is to inspire others to inspire others, and he yearly inspires thousands of revenue leaders, staff, and the buyers they serve with clear and compelling go to market narratives. Bruce has been a featured keynote speaker for large corporate events, including Microsoft’s CIO Summit, and a guest speaker and educator for industry associations, leadership roundtables, in-company events, and ongoing programs across all major continents.

Bruce Scheer is the CEO of InspireYourBuyers.com http://inspireyourbuyers.com

In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Bruce discuss, amongst many other sales and marketing things, Bruce's 5 step method for crafting compelling messages that sell the sizzle about your products and services:

1. Target the right buyer

2. Spotlight the problem

3. Envision the outcome

4. Showcase the solutions

5. Plot the next steps

For more content like this, visit Neil Wilkins Online http://neilwilkins.online