Marketing Like a Pro: Target Your Ideal Client for Maximum Customer Acquisition

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The guest speaker, Nicole Glover, is a marketing expert who helps businesses grow from $5 million to $600 million. She shared her insights on how to create the right message for your target audience, how to attract and retain employees, and how to be a successful CEO.

Here are some key takeaways from the episode:

• Know your ideal client: Make sure you know who your ideal client is and their needs. Talk to your current clients to find out why they chose you and what keeps them returning.
• Create the right message: Your marketing message should align with your ideal client's wants and needs. Don't just create a message that you think is good; make sure it's relevant to your target audience.
• Put your message out there: Once you have the right message, put it out there where your clients are going to see it. This could mean advertising on social media, attending industry events, or creating content that your target audience will find valuable.
• Be a servant leader: The best CEOs are servant leaders who focus on serving their employees and customers. This means being authentic, caring, and always willing to help others.

If you want to grow your business, these are some great tips to remember. Remember, it's all about serving your clients and employees and creating a win-win situation for everyone involved.

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